Madonna joins NAB’s ”Hear It Here” campaign

Madonna and Good Charlotte have signed on for the NAB’s “Radio: You Hear It Here First” campaign to promote terrestrial radio.

Launched in January of 2005, the initiative features testimonials from newly emerging and established recording artists, describing how AM and FM radio played a key role in advancing their careers.

“Madonna is a superstar with an unparalleled following,” said David J. Field, president/CEO of Entercom Communications and chairman of the NAB Radio Board. “It would be difficult to find a more effective spokesperson to communicate free, local radio’s strengths.”

The Hear It Here First spots air voluntarily on radio stations nationwide. Throughout 2005, every major radio company aired the ads, donating more than $40 million of airtime to the effort.

From an article by Chuck Taylor, Billboard Radio Monitor.