The most media-friendly artist in the world.

Another article about the innovative campaign created by Warner Music France and France Telecom to promote Madonna’s new album is featured today on the economics pages of daily newspaper Les Echos. This one article focuses on the entire “Confessions On A Dance Floor” album being made available as an exclusive preview to Orange and Wanadoo customers, and compares the record sales of the Queen of Pop in France during the past few years.

“Madonna doesn’t need marketing communication – she is communication herself”, Paul-René Albertin, PDG of Warner International tells the newspaper. “She is the most mediatised and media-friendly artist in the world”