Are you ready to Jump?
According to an Adweek news report, Nike is giving the final touches to a huge print and broadcast campaign to run during the XX Olympic Winter Games 2006 taking place in Turin, Italy.
The song the company has chosen to drive the campaign is no other than Madonna’s “Jump” from the Confessions On A Dance Floor album.
Sources at Nike are quoted as “very excited about the deal with Madonna and will be cross-promoting her world tour later this year.”
The 2006 Olympic Games open on February 10.
Thanks to broncomad