WWD on the H&M campaign

Photographer Steven Klein has shot the ad campaign for Madonna‘s second collection with Sweden’s fast-fashion giant Hennes & Mauritz, Women’s Wear Daily reports today.

Industry sources told the magazine that the mood is ultraglamorous and, surprise, very sexy.

The ads feature curve-hugging silhouettes, military details and satin cummerbunds, and the pieces reflect Madonna’s own wardrobe, which is packed with tight skirts, high heels and sunglasses.

As reported, M by Madonna is slated to hit stores this March. An H&M spokeswoman declined to comment.

From WWD.com.