HM goes Cavalli in November
Swedish retailer H&M announced today the launch of a new capsule collection for man and women by Italian leading designer Roberto Cavalli to be available in approximately 200 selected H&M stores worldwide for a limited period of time starting from November 8th 2007.
This, of course, does not confirm or deny any possible plan by Madonna and H&M to work again in the future, but as rumours have been circulating for a while about a possible new collaboration between the Queen of Pop and the Sweden-based brand for the Winter 2007 season, it is certainly worth a short report.
“Roberto Cavalli has created a world of his own, iconic and full of fantasy,
when it comes to colours, prints, and style. There is no place for shyness and
no possibility of ending up with a mainstream wardrobe of everyday basics.
The Roberto Cavalli collections represents an exuberant, successful lifestyle”,
says H&M’s head of design Margareta van den Bosch about the new collaboration.
“As the first Italian designer in the history of H&M, I enthusiastically
welcomed this invitation, proud to bring the lively and positive spirit of my
work to a new audience, who will be able to see and interpret my style in an
individual way. I love freedom and challenges: breaking down barriers,
experimenting in different directions. H&M is all this for me. I will add a dash
of festivity and dreams”, explains Roberto Cavalli, known as a designer to the stars and the international jet set regularly dressing international
personalities such as Madonna, Beyoncé, Gwyneth Paltrow, Charlize Theron, Jennifer
Lopez, Sharon Stone, Gong Li, Victoria Beckham, Lenny Kravitz and Adrien Brody.
H&M also announced today that second-quarter profit advanced 31 percent as the Swedish company opened stores in Hong Kong and Shanghai and sold dresses designed by Madonna. H&M’s same-store revenue gained 17 percent in March, the fastest pace in at least 15 months, as the Madonna range hit store shelves. Sales growth fell to 8 percent in April, Bloomberg reports.