The first HM store debutes in Shanghai

Shanghai was probably the last market to see the debut of the M by Madonna collection last week with the opening of the first H&M store in mainland China. This time Madonna left the spotlight to Kylie as the swedish retailer choose Shanghai for the launch of their new beachwear capsule collection “H&M loves Kylie” – just like they did in Hong Kong for the M collection. The promotion was huge and Kylie herself attendend and performed at a special event as we reported last week, this means that the advertising campaign is also all based on the new portfolio featuring the Princess of Pop and shot by Solve Sunsbo.

M by Madonna is nonetheless very popular in Hing Kong, and there was a wide selection from the range, with some designs already sold out. Which is also a nice chance for locals and tourist as you were able to find some pieces that are not available anymore in the rest of the world where the collection has basically already left the stores.

M-Tribe Community member Link took some cool images of the store, the M by Madonna section, the Kylie advertising, of the huge queue outside the store and – of course – of some serious H&M shopping. Click on the image below to check them out.

Thanks to our Community member Link for this report from shanghai: we can’t make it alone!