The M by Madonna campaign hits Wien

The new H&M advertising campaign is also everywhere in Wien now, where they have even recreated a “Madonna experience landscape” in one of the Austrian capital city’s underground station. The Neubaugasse U-Bahn station, which is in the near proximity of one of the main H&M stores in town on Mariahilferstraße, and currently serves more than 60,000 passengers a day, has been turned into an undeground passage where visitors stop by, look at the advertising and are immediately hooked up by the new H&M style designed by Madonna.

Check out an original report – where the three pictures you see below are also from – on the Vienna Online website at vienna.at, with special thanks to Margit for the heads up.