Madonna’s new single ”4 Minutes” to debut in new Sunsilk commercial
Madonna, whose new album “Hard Candy” is scheduled for an April 29 release, will debut her first single “4 Minutes” in a new Sunsilk commercial, Unilever announced today.
Madonna originally appeared in the first Sunsilk “Life Can’t Wait” campaign alongside Marilyn Monroe and Shakira, but will now be the sole focus of the brand’s new styling product spot that will debut on March 17.
The spot will trace Madonna’s ever-evolving look throughout the years as a means to inspire girls to play around with their current styles – with the help of the new Sunsilk styling aids – and will include the music of Madonna’s new single “4 Minutes.”
“We’re proud to unveil a powerful advertisement that features a truly inspirational icon along with our new styling products,” said David Rubin, director of U.S. Hair Care Operations, Unilever.
“Madonna continues to be such an inspiration for young girls by continuously reinventing her looks, and we expect the new commercial will also encourage girls to evolve by changing their looks and making their hair and lives happen in a variety of exciting ways.”
The spot launches advertising for the new Sunsilk Shower to Style Collections, The “Life Can’t Wait” Campaign launched during the broadcast of Super Bowl XLII on February 3 with a spot that featured three of the world’s most iconographic females – Madonna, Shakira and Marilyn Monroe.
For more information about the campaign and Sunsilk products, visit lifecantwait.com.