The Sticky & Sweet Tour does the double in Gothenburg.

Newspapers such as Expressen reported the news this morning and Live Nation Sweden also confirmef a second date at the Ullevi on Saturday, August 8, the day before the previously announced show, which sold out in just 4 hours the other day.

Tickets will go on sale next Tuesday, February 17 at 09:00 AM local.

Madonna has a history of additional tour dates being added to the existing schedule before the previously announced concerts.

The most notable episode so far was the kick off of the European leg of the Re-Invention tour in Manchester, which moved from the first show to go on sale, the one of August 15, 2004, to the day before, August 14.

Experience says this rather does the trick, as those who purchase tickets for one show can’t resist to add another date the day before, while it doesn’t always happen like that if the additional performance gets scheduled for the following day.

The fact the concert in Sweden was scheduled for a Saturday looked a bit “suspicious” to some – as usually Saturday night is the most comfortable date in the week for those who travel from afar. But adding a second date the night before seems to fill the gap.

Thanks to LeeAnn and to our Team member Magnus.