Madonna said in talks for apparel line

According to a report on Women’s Wear Daily, Madonna is in talks to launch a contemporary women’s collection with a group of licensees that would be sold exclusively at Macy‘s and would include apparel, accessories, intimates and footwear. Label names under serious consideration for the product lines include Material Girl for the apparel and Truth or Dare for the lingerie and underwear, WWD reports.

Madonna’s longtime publicist, Liz Rosenberg, did not return calls Monday seeking comment while a Macy’s spokesman also declined comment.

Band management firm Iconix, which owns and licenses 21 brands ringing up $10 billion in retail sales in total, is reportedly involved in the negotiations for the venture, and Madonna has made visits to the company’s New York offices.

An Iconix spokeswoman declined to confirm or deny a potential Madonna deal. “Iconix has no comment on this story,” she said.

However, sources said a deal is close to being signed.

Check out the full story on WWD.com