MDNA Tour by numbers
Israeli newspaper Haaretz goes in further details about the production of Madonna’s MDNA show, which premieres tomorrow night at the Ramat Gan stadium in Tel Aviv.
The set up for the show, which is produced by local promoter Shuki Weiss together with Live Nation for an estimated cost of more than NIS 15 million, has taken two weeks so far. A special 800-meter stage was built in Belgium. It includes hidden stages and its design will change for each song. A special section called the “Diamond” was built to protrude from the stage into the audience. In addition, a tent city was built, including bedrooms, a game area for the singer’s children and a lounge for American television host, Conan O’Brian, who is visiting Israel especially to cover the show.
600 members of staff make the production team, 350 coming to Israel from the U.S.
Ticketing company Eventim sold thousands of tourism packages including accommodation and entry to the show. In addition, dozens of journalists from all over the world are coming to Israel to cover the event. Diet Coca Cola, the main sponsor for the Israeli show, offered some special deals on Facebook, the winners of which are given the opportunity to upgrade their tickets to seats within the Diamond area, which is actually inside the stage.