”Such a total pro”

“When we were shooting the campaign she wasn’t there, she was thousands of miles away, but after every shot the director would say: ‘M wants you to put your arm like this,’ or ‘M wants you to change those shorts’.

“It was really freaky because we couldn’t work out how on earth she knew what was happening. (Lola) and I were just laughing our heads off.”

“It turned out, she was having every frame of every picture sent to her as it happened and literally directing the whole shoot from a room in another country. It was genius. She’s such a total pro.”

Kelly Osbourne, talking to Fabulous magazine about her work on the 2011 Material Girl campaign.