Truth or Dare Footwear to launch August 2012
As reported earlier this morning MG Icon, the joint venture among Iconix Brand Group, Inc., Madonna and Guy Oseary, announced today that Truth or Dare by Madonna, the second brand to launch under the MG Icon venture, will enter a licensing agreement with Aldo Product Services, a division of The Aldo Group, for Truth or Dare footwear.
August 2012 marks the global launch of the Truth or Dare footwear collection at Macy’s and Nordstrom in the United States, Selfridges and ASOS.com in the United Kingdom, and The Bay, Little Burgundy and Capezio in Canada.
The Truth or Dare by Madonna brand targets Madonna’s core demographic, women aged 27-50 who have a timeless style and an innate sex appeal. Truth or Dare by Madonna was created to showcase the dichotomy that is Madonna, both powerful icon and feminine beauty.
Lanie List, Chief Merchandising Officer, Iconix Brand Group, commented, We are excited to be working with Aldo on Truth or Dare by Madonna. They are a recognized leader in the industry who understand Madonna’s vision for her footwear collection.
Combining our global footwear and retail expertise with the vision of a fashion icon like Madonna plays right into our strengths, stated David Bensadoun, President Aldo Global Retail and Aldo Product Services. The Truth or Dare licensing agreement is an incredible opportunity that expands our international market reach and capabilities.
The collection will include a full footwear range from flats, heels, and boots, including iconic styles that Madonna is so famously known for, such as the over-the-knee boot. Retail price points will range from $89-$349.
The creative consultant for the Truth or Dare by Madonna brand is Arianne Phillips, Academy Award nominee and Costume Designers Guild award winner for her work on Madonna’s celebrated film, “W.E.
From an MG Icon Press Release.
