Truth or Dare in Toronto
Madonna’s new fragrance is being heavily promoted in downtown Toronto, Ontario Canada.
A giant “Truth or Dare” billboard captures everybody’s attention in Dundas Square, while The Bay department store is promoting the fragrance store wide with banners and special displays on every floor of the 7-storey building, and a huge banner that hangs in the middle of the escalator’s core, starting from the 6th floor and going right down to the main floor!
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