Hard Candy Fitness partners with Dabliu in the Italian market
Following yesterday’s announcement of the next Hard Candy Fitness location to open in Rome, new details have emerged about the expansion of the brand in the Italian market.
Hard Candy Fitness has partnered with Dabliu, a leading company in the Italian fitness market, and Mike Apple, SVP of International Business Development for Hard Candy Fitness commented, “We are thrilled to partner with Dabliu to bring the brand to the Italian market. Hard Candy Fitness Rome will showcase the brand’s unique fitness approach and luxury atmosphere in one of the most historic, famous neighborhoods in the world.”
As Andrea Pambianchi, co-owner of Dabliu and Project Manager of Hard Candy Fitness Rome, stated, “After 16 years since our first step into the fitness industry, we are preparing to start a new and exciting adventure and once again revolutionizing the concept of fitness. In early 2013, we will open Hard Candy Fitness Rome, the world’s most innovative fitness brand founded by Madonna.”
For more information about the club and exclusive membership opportunities, visit www.hardcandyfitnessrome.it. The brand is expected to announce the opening of several other locations this year as it continues its expansion into destination cities around the world.