Romans. are you addicted to sweat?

MadonnaTribe readers who learnt that the next opening for Hard Candy Fitness was set to be “just around the corner from Rome’s Coliseum” have been wondering about the location, asking themselves if one of the most famous monuments in the Eternal City was quoted as a general reference standing for “the city centre”. But as the location for the first Hard Candy Fitness Rome has been revealed, you find out that it is – literally – just around the corner of the place where the Gladiators used to fight.

Hard Candy Fitness Rome will open their first club this Spring in Via Capo d’Africa, on the site of the former Teatro Colosseo, setting up a fantastic 1,200 sqm location full of style, fitness, and Madonna.
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Hard Candy Fitness has partnered with Dabliu, the leading company in the Italian fitness market, and Mike Apple, SVP of International Business Development for Hard Candy Fitness commented. “Hard Candy Fitness Rome will showcase the brand’s unique fitness approach and luxury atmosphere in one of the most historic, famous neighborhoods in the world.”

The countdown to the inauguration on the official website www.hardcandyfitnessrome.it has just passed the 100 days mark, recruiting for the club’s trainers – all to be personally instructed by the fantastic Nicole Winhoffer herself is underway, and exclusive membership opportunities are expected to be announced soon.

As Andrea Pambianchi, co-owner of Dabliu and Project Manager of Hard Candy Fitness Rome, stated, “After 16 years since our first step into the fitness industry, we are preparing to start a new and exciting adventure and once again revolutionizing the concept of fitness. In early 2013, we will open Hard Candy Fitness Rome, the world’s most innovative fitness brand founded by Madonna.”

Romans, are you ready to prove how much you are addicted to sweat?