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So, in my last column ("Stupid, stupid, stupid... ")
I defended Madonna on several fronts due to what, I felt,
was a very stupid comment by a detractor. As a reminder, the
defense came as a reaction to the following quote from The
I Hate Madonna Board. Here is the quote once again: "Everything
she did after the Like A Virgin album was irrelevant,
because it was a media circus that fueled her after that,
not any talent on her part or anything like that". My
defenses centered mainly around the arguments that her 20+
year career had been built on a "media circus" and
the talents of those around her, not her own. But, I didn't
get much into the argument that Madonna's post-Like A
Virgin work has been irrelevant. Why? Well, it just seemed
like such an absurd comment that I didn't think it warranted
a defense.
But... well... after I finished the last column, I was still
irked (actually, very irked) about the "irrelevant"
comment. I guess I still had a little bit of a chip on my
shoulder still left, and it's time to get it off so to speak.
I remember during 1992, after the Erotica album and
the now-infamous Sex book had been released, that
everyone around me was calling Madonna a piece of trash. Now,
in 1992 I was 14 years old, and it was my first year of High
School (UGH, High School, my therapist has had a lot of fun
exploring that issue, ha ha, but I digress). I was already
at a very sensitive time in my adolescence, and the fact that
my hero had become the woman that everyone threw stones at,
made my first year in High School a very tough year. I could've
easily just followed the lead and abandoned Madonna, but I
knew deep in my heart that she was still the best thing out
there, and that was why I continued to remain a fan and adamantly
stood by her---despite the fact that all my peers now viewed
her as the whore of the century. So, because of my defiance
to follow the pack, I in turn was ridiculed for liking her
(the names they would call me were not of the nicest kind
I can assure you).
But, you see... even when everyone around me felt Madonna
was a pile of shit, she still mattered and she was
still relevant. Because, if Madonna didn't matter,
and no one truly cared, then she would've simply been forgotten,
similar to the likes of several other pop stars which had
come before her (e.g. Paula Abdul, Culture Club, Duran Duran,
Cindy Lauper). Even in the extreme hatred that was being spewed
onto Madonna during that time, plenty of people still found
the time to discuss just how much she no longer mattered.
If she didn't matter anymore, why bother examining how insignificant
she was? If she didn't matter anymore, why write countless
articles about her lack of importance (e.g. US Magazine,
Entertaintment Weekly)? If she didn't matter anymore,
why publish a book about what you hate about Madonna (e.g.
The I Hate Madonna Book). It seemed to me, doth protest
too much.
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Madonna's accomplishments in between the Like A Virgin
and Erotica albums are too many to name, but let's
name a few of them shall we?
The phenomenal success of the True Blue album (which,
upon its release, became the album to hit #1 in the most
countries ever, 28 to be exact---only to be outdone at a
later time by Madonna's own Confessions On A Dance Floor
album by hitting #1 in 38 countries), its singles, and the
videos from it (namely "Papa Don't Preach" and
"Open Your Heart") were significant in that they
not only made Madonna an even bigger star, but they caused
a sensation among the masses. Several protests and critical
pieces were written of Madonna's "keeping my baby"
character in her "Papa Don't Preach" video (Is
she pro-life people? Is she pro-choice? What kind of message
is she sending to her fans? What kind of message is she
sending to adults?).
Then there was the controversy in her "Open Your Heart"
video, where she mixes adult sexuality with the innocence
and wonder of a young boy. Is she saying that sexuality
shouldn't be thought of as such a serious issue? Is she
saying that when you think about it, sexuality can be as
fun and carefree as the wonder and spirit of a young boy?
Whatever she was trying to say with these videos, both of
them were on the tongues of the pop culture world (by the
public, critics, and academia). The success and attention
of these endeavors helped Madonna launch her über-successful
world tour in 1987 titled the Who's That Girl World
Tour.
Not only did the tour brake many attendance records for
its time (in Paris alone, 130, 000 came out to see her perform,
while in Frankfurt, 52,000 people came out to see her performance),
but it went on to be the most successful tour ever up until
that point. Not bad for a supposedly irrelevant girl eh?
I could go on and on about the statistics/success of her
projects after the True Blue era: the success of
her Like A Prayer album; its singles; the controversy
over her video for the title track as well as for the follow-up
single Express Yourself; the incredible/influential
success of the Vogue single; the now classic/iconic Blond
Ambition Tour (which, to this day, is still regarded
by many critics as the pinnacle of pop-concert performance
art), the still-going-strong Immaculate Collection
(which still remains the most successful "best of"
album by any female artist)---the list could not only continue
for some time, but there are a lot of details that I could
throw in here that would easily be another page. But, I
don't want to make this essay into a biography. Instead,
let us concentrate on the Madonna eras that evolved post
Erotica/1992 which the detractors will argue were
not as successful or relevant as pre-Erotica/1992.
Madonna launched The Girlie Show world tour in
1993, and the Bedtime Stories album in 1994. Now,
although I loved Madonna's 1993 tour---did it garner anywhere
near as much attention as her Blond Ambition tour?
Absolutely not. But, does this make the tour irrelevant?
Hardly. For the tour, Madonna combined the world of Fellini,
Cabaret, Burlesque, and the Circus in a way which hadn't
been seen before on a concert tour.
Once the negative reviews from the British press had died
down, the tour went on to receive strong critical acclaim
from practically all major publications along with becoming
successful in its own right. The tour sold out almost everywhere
it went, and set attendance records of its own in both Australia
and Israel, while in Mexico City it set a gross record of
$8.93 million for her three sold out concerts. As for her
Bedtime Stories album, it didn't set any sales
records, but it did go on to score a #1 single in the U.S.
which sat atop the top position for seven straight weeks
(that's almost two months).
Not bad for a girl who was considered over and done with
eh? Did these projects garner the excitement of previous
tours and albums? No, but if Madonna was so damn unimportant,
then why did she continue to sell out stadiums and land
#1 singles? Even in Madonna's "darkest hour",
she still affected the pop culture world.
A couple of years after the respectable success of the Bedtime
Stories album, came the movie Evita. Released
in 1996, the movie went on to have a successful U.S $50-million
dollar gross, while worldwide it also had a successful gross
of $143-million dollars. Would I put Evita in the
category of having relevance? Yes and no.
Although Madonna went on to win a Golden Globe award for
her performance (even I myself was shocked that she had
won), the movie failed to garner any major nominations outside
of the Golden Globes, its Oscar nominations were a bit mediocre
in category, and overall, the project has been forgotten
by many.
But, after taking a very lengthy 4 year break from recording
a studio album, Madonna released Ray of Light in
March of 1998. And here, is where she began the birth of
being relevant once more---causing the music world to talk
about her again, shaping pop culture, and proving that no
matter what, don't ever count Madonna out of the game because
more than likely you'll lose.
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We all pretty
much know the facts about Ray of Light: Madonna's
most successful studio album since 1989's Like A Prayer;
went on to sell 15 million worldwide by the end of its run;
won Madge four major Grammy awards in the U.S.; etc.---but
what made Madonna matter was that the public and the pop culture
world where recognizing Madonna as a musical force again.
She had the sales, and critical acclaim to prove it, but more
importantly, she had the sounds to confirm that she can still
make a brilliant pop album. Tied into the album, was Madonna's
image change to "the spiritual girl" as the press
had begun to call her (due to the major spiritual themes going
on in the album, as well as her public comments regarding
her studying of the Kabbalah). Many of those little girls
who had once emulated Madonna in her 80's heyday, but found
it hard to relate to her in her hyper-sexuality of the early
90's, found themselves being able to relate to Madonna again.
Many of them had grown up, had children, and found themselves
asking the same questions Madonna had explored on her Ray
of Light album: how am I going to raise my child? What
do I believe in now? How does God/spirituality fit into my
life? Have I made my peace with my past? Madonna's introspection
allowed those who'd grown up with her to recognize that many
of us were now adults asking bigger questions in life, and
it allowed us to see Madonna as a more accessible human being.
And, when you think about it, Madonna's relevance in pop culture
has been consistent since 1998, without really waning all
that much. In 2000, Madonna released her Music album
which marked Madonna's first #1 album in the U.S. since Like
A Prayer back in 1989, and also want on to mark Madonna's
12th #1 single in the U.S. and her 10th #1 single in the U.K.
The video for the 3rd single from this album, What It
Feels Like For A Girl, caused such controversy, that
it was banned from certain video music channels (including
MTV in the U.S.). Apparently, those video channels felt that
viewers would be incredibly uncomfortable and bothered by
watching Madonna driving a car around and being hedonistic,
disturbingly violent, and exploring the images and messages
that society associates with women. A year later, Madonna
launched the the Drowned World Tour which sold out
in every single city it hit. Sound irrelevant? Hmmm... not
to me, but maybe I'm just one of those crazy people who equates
an artist that still can land successful albums, singles,
tours, and make people talk about societal issues as being
relevant.
I could skip the fiasco of American Life (circa 2003),
and go on to the incredible success of Madonna's Confessions
On A Dance Floor album and tour in 2005/2006---but the
truth of the matter is that American Life actually
further proved that Madonna remained a relevant force. How?
Well, although it wasn't a successful album, the album had
everyone talking. I recall seeing several different political
critics commenting how Madonna was being thought of as anti-American
because of the video, the images/messages of the album, and
her interview statements. It's rather ironic when you think
about it. Even though hardly anyone bought the album, everyone
knew the album was coming out, and everyone had something
to say about it. This, my friends, is not irrelevance, but
quite the opposite. In fact, it further confirms just how
important of a figure Madonna still is. When a pop artist
has something to say, maybe you'll hear about it in certain
publications, certain entertainment programs, or on the radio.
But, when Madonna talks, it even reaches the social circles
of U.S. politics. Madonna apparently pissed so many people
off when she released the album, that the entire project was
marked as doomsday by many. Buy Madonna=Buy Anti-American
merchandise. Seems to that Madonna could still cause a strong
reaction, although this time, the reaction didn't exactly
help out her then-project.
This leads us to the current Madonna era. The numbers don't
lie regarding the success of her last studio album (10 million
sold worldwide thus far; winning both a Grammy and 2 Brit
Awards in the U.K.; the kick-off single reaching #1 in 44
countries), and her latest world tour (setting both attendance
and gross records worldwide)---but numbers aren't everything
(Mariah Carey anyone?). It is the fact that Madonna had people
dancing all over the world again with "Hung Up",
and established another iconic Madonna image: super-fit, super-sexy,
pink leotard/retro Madonna. Does the image have as deep of
a meaning as prior images? Not really, but it doesn't matter.
Madonna yet again confirmed that she can still influence the
pop culture pendulum (even if it's by borrowing images from
the past, although this is nothing new). More importantly,
Madonna proved that even in her late 40's, she can still dance
her ass off, as well as making you want to do the same. Madonna's
athleticism and body discipline is a wonder of our times,
and has inspired countless numbers of women across the world
to recognize that they don't have to settle for the negative
body mentality that tends to be associated with them (by society)
in their 40's. Madonna, once again, is showing the way by
example and is speaking loud and clear: "Come with me...
" she says, and they continue to come.
So, here we are, in early 2007, with the Malawi adoption controversy
of late 2006 still fresh in the public's mind. Remember the
brouhaha over that one? Sheesh! And yet, some people, still
try and convince me that Madonna is no longer relevant. Well,
if she's so irrelevant, then why are you talking about
her??? Why not just ignore her, and let her be? Because,
the truth is, the best way to show someone they no longer
make an impact, is to simply ignore them. But, yet, here we
are in 2007... 23 years after the release of the Like
A Virgin album and she's still on the television, still
in magazines, still on the radio, still on the music charts,
still on the tour circuit, and still on the tongues of the
press, public, and critics. Irrelevant? What do you think?
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---Cristian Gonzales
"cristian_nyc" on MadonnaTribe.
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2007 MadonnaTribe
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